LIVING THE DREAM

The premier bicycle and ski outfitter in Truckee, CA.

Since 1979

Committed to serving and cultivating the cycling and ski community in Truckee. We aim to elevate customer service and strengthen community through a brick & mortar focused gear hub running in parallel to a convenient online sales platform. Best in-class products, elevated service, curbside pick-up, and home delivery options help keep the dream alive and well.

Bike / Cross-Country Ski / Backcountry Ski / Tuning Service Center

Quality and Experience

We select products from leading brands to share with you so that your experience in the outdoors is one you will remember. We live with open eyes to the future and strive to share and create the best possible outcomes for our community. Our collective passion and experience in the mountains give "living the dream" purpose.

Friendly Staff

We listen to your needs and work hard to help you find precisely the right products for you and your family. Our staff is committed, and have a depth of experience to share with you on subjects spanning from nutrition and training to route finding and trip planning not to mention the granular taste profiles of each IPA on draught.

It's a Family Business

After racing everywhere from Paris to Georgia and back to California, Russell came to Tahoe with his wife Keri to enjoy mountain life and to live a dream. Starting work at Pacos 12 years ago, Russell loves the mountain culture in Truckee, the people, and being able to share his passion for skiing and riding in the outdoors.