Northern California's
premier bicycle shop and ski outfitter.

Since 1979

We aim to elevate customer service and strengthen community through a brick & mortar focused gear hub running in parallel to a convenient online sales platform. Best in-class products, elevated service, curbside pick-up, and home delivery options help keep the dream alive and well.

Bikes / Cross-Country Ski / Backcountry Ski / Tuning Service Center

Quality and Experience

We select products from leading brands to share with you so your experience in the outdoors is one to remember. We live with open eyes to the future and strive to create the best possible outcomes for the community. Our collective passion and experience gives "living the dream" purpose. We aim to have a positive impact on your experience.

Friendly Staff

We listen to your needs and work hard to help you find precisely the right products for you and your family. Our staff is committed, and have a depth of experience to share with you on subjects spanning from nutrition and training to route finding and trip planning not to mention the granular taste profiles of each IPA on draught.

It's a Family Business

After racing everywhere from Paris to Georgia and back to California, Russell came to Tahoe with his wife Keri to enjoy mountain life and to live a dream. Currently, Russell is balancing time between Sacramento and Truckee store locations and he hopes to grow the business into more areas. Keep an eye out for a Pacos location near you.